Brand Guidelines

Guidelines V001

Updated · Q1 2026

Welcome to the
Rekt Brand
Guidelines

Rekt is built to cut through the noise. Our brand is sharp, unapologetic, and impossible to ignore. Every element, from color to type to tone, is designed to hit hard and stick.

This is a guide, not a rulebook. These principles exist to keep Rekt's voice strong, unified, and intentional while giving you the space to push the brand forward.

Contents

Logo

The Rekt logo is the primary identifier of our brand. Always reproduce from approved digital artwork. Never redraw, distort, or modify. Consistency is non-negotiable.

Primary Logo

On light backgrounds

On dark backgrounds

Symbol

On light backgrounds

On dark backgrounds

Usage Rules

Clear space. Maintain "r" height on all sides.

Digital min: 80px wide

Print min: 20mm wide

Minimum sizes

Typography

Rekt uses Helvetica Now Display Bold as its core typeface, with Anton Italic reserved for attention-seeking headers. Helvetica carries the system. Anton is used sparingly when the message needs to shout from across the room.

Primary Typeface

Helvetica Now Display

Bold

Uppercase

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Lowercase

abcdefghijklmnopqrstuvwxyz

Numerals

0123456789

Symbols

!@#$%^&*()_+-=[]{}|;:'",.<>?/~`

Attention-Seeking Header

Anton Italic

Use sparingly for loud campaign-style moments, hero statements, and high-impact brand headers. Do not use for body copy or dense UI.

Type Hierarchy

Attention-Seeking Header

Anton Italic

Uppercase

Tight / compressed / 96px+ / display

SEEK ATTENTION

Headline

Helvetica Now Display Bold

Uppercase

Tracking wider / 48px / 5xl

HEADLINES BUILT TO HIT HARD. DESIGNED FOR MAXIMUM IMPACT ACROSS EVERY TOUCHPOINT.

Headline 2

Helvetica Now Display Bold

Sentence case

Tracking normal / 48px / 5xl

Secondary headlines use sentence case for a more conversational tone while still commanding attention on the page.

Subhead

Helvetica Now Display Bold

Sentence case

Tracking tight / 30px / 3xl

Subheads support the headline with context. They carry weight without competing for attention, guiding the reader deeper into the content.

Body

Helvetica Now Display Bold

Sentence case

Normal / 18px / lg

Body text delivers the details. It should be clear, direct, and easy to scan. Every sentence earns its place. No filler, no fluff. The brand voice stays sharp even at smaller sizes.

Caption

Helvetica Now Display Bold

Uppercase

Tracking wider / 11px / xs

CAPTIONS ARE USED FOR LABELS, METADATA, AND SUPPORTING DETAILS ACROSS THE INTERFACE.

Color

The Rekt palette is high energy. Our primary yellow cuts through dark backgrounds, while accent colors bring energy and variety. Use restraint. Every color should earn its place.

Primary Colors

The core of Rekt's visual identity. Yellow on deep black is the signature combination. White is used sparingly for contrast.

Accent Colors

Supporting colors used for highlights, data visualization, product variants, and editorial moments. Never compete with Yellow for primary attention.

Neutrals

Used for UI surfaces, borders, and secondary text. These create structure and breathing room.

Proportion

Black dominates as the primary surface. Yellow cuts through for brand recognition. White, cyan, and magenta are used equally as supporting colors. Accents are applied sparingly to maintain impact.

30%

25%

12%

Color Combination

Aim for high-contrast pairings that maintain clarity and focus. Keep compositions tight. Three or fewer colors is ideal. These approved combinations ensure visual balance and impact.

Brand Usage

Consistency builds trust. Follow these guidelines to ensure the Rekt brand is always represented at its strongest. When in doubt, keep it simple and let the brand speak.

✓

Correct colors

Use the logo in approved brand colors only

✓

Adequate clear space

Maintain minimum clear space around the logo

✓

High contrast

Ensure sufficient contrast between logo and background